How much does Facebook advertising cost in Bulgaria in 2026
The question we get most often: how much should I set aside for ads? Here are the real ranges we see in the accounts we manage.
7 min read
The short answer
For a small business in Bulgaria, a working monthly ad budget starts at around 600 BGN. Below that, Meta's algorithm doesn't have enough data to optimise, and the results stay random.
The important number, though, isn't the budget — it's the cost of a single customer. If one customer brings you 400 BGN in profit and costs you 60 BGN in ads, your budget is limited only by your capacity to serve them.
Ranges by industry
The figures below come from accounts we manage and move with season, competition and the quality of the offer.
- Home services (repairs, installations): 4–12 BGN per enquiry
- Online stores: 0.20–0.60 BGN per click, ROAS between 3 and 6
- B2B services: 15–45 BGN per qualified enquiry
- Local services (salons, dentists): 6–18 BGN per booking
Where the money goes when there are no results
In more than half of the accounts we audit, the problem isn't the budget — it's the lack of tracking. Without correctly configured conversions, Meta optimises toward the wrong action and spends the budget on people who will never buy.
The second most common problem is the page you send traffic to. Even a perfect campaign fails if the site loads slowly or doesn't clearly lead to an enquiry.
How to check yourself in 10 minutes
Open your ad account and answer three questions: do you know what a single customer costs you, are you tracking conversions beyond clicks, and do you know which campaign brings the cheapest customers. If the answer to any of them is no, that's your first source of profit.
How we help with this
If you'd rather someone else handled the execution, see how we work on paid advertising and websites & branding. You can also look at real case studies with numbers or go straight to requesting a free consultation.